Maverick hails Acres’ CMS+ and cashless implementation as ‘ideal fit’


Maverick Gaming hopes to elevate its gaming experience as the firm links with Acres to implement the latter’s CMS+ and Cashless Casino technology applications.

Expected to go live at Maverick properties in the first half of 2023, pending regulatory approval, both solutions will leverage Acres’s Foundation platform, which provides casinos with real-time data from slot machines and a direct interface to the credit meter on any cabinet. 

“Our team has rigorously evaluated a wide range of CMS and cashless technologies and found that Acres’ CMS+ and Cashless Casino applications are an ideal fit with our casino floor operations,” said Justin Beltram, COO of Maverick Gaming. 

“We are excited to get to work with the team from Acres to deploy their technology and look forward to delivering an elevated gaming entertainment experience to our guests as enabled by these new solutions.”

CMS+ leverages Foundation hardware installed in an operator’s slot machines to amplify player engagement as well as provide efficiencies and cost savings in the management of casino floors. 

It also provides casinos with over x1,000 more data than any currently installed legacy CMS, giving operators new capabilities to analyse and influence player behaviour. 

Acres’s CMS+ utilises mobile phone technology to directly communicate with employees on the casino floor while artificial intelligence continuously sifts through the real-time data gathered by Foundation to identify problems and deploy technicians to fix said problems, all without management intervention.

Alongside the CMS+ tool, the integration of the Cashless Casino application, which works on any slot machine or table game, will enhance Maverick’s cashless gaming and loyalty experience. 

As a result, the Kirkland, Washington-based igaming firm’s players will use the app to virtually ‘card in’ to begin a rated play session. During this, point balances accrue in real-time and players are incentivised to continue when a new tier status is approaching. 

Furthermore, the payment processor provides a free flow of player funds between their funding source and the app’s wallet.

Noah Acres of Acres Manufacturing Company, explained: “We are excited that Maverick Gaming has placed their trust in the revolutionary capabilities provided by Foundation and selected our CMS+ and Cashless Casino apps for deployment. 

“These solutions provide operators with easy to implement and use technology that helps them grow revenue and operate more efficiently, and we expect Maverick’s properties to quickly benefit from CMS+ and Cashless Casino. 

“The technology leap forward embedded in CMS+ will ensure that Maverick can increase their player loyalty by more effectively staying engaged with their best guests in real-time on the casino floor while also operating more efficiently. These attributes trump legacy systems as CMS+ further elevates an operator’s ability to provide a superior gaming entertainment experience. 

“In addition, players utilising Cashless Casino at Maverick’s properties will appreciate the engaging and seamless user experience it offers.”