EveryMatrix gains Nigeria entry in extended KingMakers partnership

EveryMatrix has cited an ongoing ambition of global expansion after securing a fresh alliance with KingMakers that delivers access to the Nigerian market.

Under the terms of the fresh three-year partnership, integration of the B2B igaming platform provider’s solutions will be undertaken by the BetKing brand.

Lauren Holder, Head of Gaming at KingMakers, noted: “We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers. 

“We know our 3-year partnership will ensure our customers are provided with the most exciting and engaging games, and the deal will continue to solidify our ethos of being the brand where Africa Plays.”

This agreement will see the Nigerian sports and digital entertainment platform gain EveryMatrix’s CasinoEngine platform, which will offer the country’s players access to a library of online casino content.

CasinoEngine will be delivered with JackpotEngine and BonusEngine, which are designed to boost the gaming experience through jackpot customisation tools and a variety of user reward features.

“We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market,” noted Stian Enger, CEO of CasinoEngine at EveryMatrix.

“This is part of EveryMatrix‘s ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine.”