TonyBet: there is room for a strong local player in the Dutch market


TonyBet has reflected on the achievement of an “important objective” after the group added a Dutch online gambling licence to what is billed as a “growing portfolio”.

Last week the operator was confirmed as the 24th licence of the country’s digital ecosystem by the Gaming Authority, with the five-year certification valid from November 15, 2022, to November 14, 2027.

“TonyBet’s development is focused on Canada, Spain, Portugal, UK and Baltic States,” stated Victor Troitsin, CEO of TonyBet Group. 

“We are very excited to enter the promising Dutch market. We are committed to providing players in the Netherlands with safe, secure, innovative and exciting online gaming. We will adopt and implement our 12 years of international experience and best practices.”

The online sports betting and igaming operator, which is based in the Netherlands with a local office in Utrecht, is preparing to enter the market next year with a gaming platform that is powered by SoftLabs.

While preparing to launch all permitted products, TonyBet noted that special attention will be paid to football offers and various entertainment activities, such as local football leagues.

“Adding the Dutch gambling licence to our growing portfolio of local licences was an important objective and we are very proud to have achieved it,” added Jesse Pas, Country Manager of TonyBet in the Netherlands.

“Although the competition is very high, but still young in the Netherlands, we are sure that there is room for a strong local player with a distinctive approach. 

“We want to accomplish this by not putting the focal point on the product, but also on what can our brand add to the total gambling experience, on and offline. 

“For now, all focus is on building a team in the Netherlands and ensuring a successful launch next year.”

Dutch certification become the latest addition for the company, with online gaming licences previously obtained in Spain, Portugal, the UK, Ireland, Canada, Latvia, Estonia and Malta.