Bragg extends New Jersey roll-out with ‘perfect partner’ Rush Street

PointsBet has launched live gaming for its New Jersey-based customers on its PointsBet Online Casino app via its Evolution deal.

Bragg Gaming has strengthened a long-standing collaboration with Rush Street Interactive after launching further content and tech alongside the group in New Jersey.

In the latest expansion of the group’s footprint in the US, this has seen exclusive content from the former’s Atomic Lab Studio become available via the BetRivers online sports betting and igaming brand following the first launch of Bragg’s RGS in the state.

As a result, this deployment will also enable further titles from Bragg’s US content roadmap to be rolled-out, which will include games from proprietary studios Atomic Slot Lab and Indigo Magic.

Moreover, this will also include exclusive content from Galaxy Gaming, Bluberi and Incredible Technologies, as well as partner studios Sega Sammy Creation, King Show Games and Gaming Arts during 2023.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, noted: “From our experience of working with Bragg in a number of markets, we know that its slot content is of the highest quality and resonates well with our players. 

“We are pleased to launch the portfolio in New Jersey at Betrivers.com to further enhance and strengthen our partnership and bring our BetRivers customers more best-in-class casino content.” 

The roll-out with RSI in New Jersey is an extension of an existing collaboration between the two online gaming companies in North America, with Bragg launching its RGS tech and content with the operator in Ontario and Michigan earlier this year.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, explained: “We already see strong demand for our games in New Jersey, where our Wild Streak Gaming and Spin Games studios have been live for several years. 

“Now this rollout of our new RGS technology in the market with RSI’s BetRivers brand unlocks our rich new US content roadmap to a new group of players. 

“We are pleased to extend our long-standing partnership with Rush Street Interactive whose well-established brands and broad reach make it the perfect partner for us as we set out to further grow our presence in North America and introduce our premium content to local audiences.”