Gaming Innovation Group has strengthened its footing in the UK market after the firm inked a commercial partnership with News Corp UK & Ireland.
The collaboration between the two will see GiG deliver exclusive offers to News Corp users via its media news outlets, The Sun and talkSPORT. These offers will feature on a special section of the aforementioned sites.
Tim Reynolds, Director of Betting & Gaming at The Sun, said: “The partnership and new betting hub adds to The Sun’s growing digital portfolio, and bolsters our suite of betting products.
“The collaboration with GiG will increase our content output and support The Sun in continually delivering excellent results for our bookmaker partners.”
Adding to the thoughts of Reynolds, Gareth Williams, Director of Betting & Gaming at talkSPORT, added: “We are delighted to be partnering with GiG to help grow our igaming affiliate business. GiG’s expertise combined with talkSPORT’s wall-to-wall sports coverage is a compelling proposition.”
According to GiG, the deal’s “key drivers” will see GiG utilise its media technology and publisher knowledge to empower The Sun and talkSPORT’s UK day-to-day news coverage with premium and verified online gambling content.
Jonas Warrer, Chief Marketing Officer at GiG, commented: “A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.”
GiG expects to go live on The Sun and talkSPORT’s websites shortly, to take advantage of the remaining period of the FIFA World Cup.
