Play’n GO enters Wolverine State to launch igaming portfolio

Swedish-based affiliate marketing firm Leadstar Media has strengthened its US offerings by obtaining two licences in the state of Michigan.

Play’n GO has continued to accelerate its expansion into the North American market after the studio launched its catalogue of igaming products into the state of Michigan.

Under the terms of the entry, players in the Great Lakes State will gain access to games such as Rich Wilde and the Book of Dead, Rich Wild and the Tome of Madness, Crystal Sun as well as the Swedish gaming firm’s latest festive launch, Xmas Joker. 

Magnus Olsson, Chief Commercial Officer at Play’n GO, added: “We believe strongly that the future of the industry will be in regulated spaces, and so it’s with considerable pride that we are able to bring our content today to one of the first states in the US to really grasp the regulated igaming opportunity – Michigan.

“As states like Michigan, New Jersey and others have shown, there is considerable demand from players for safely and responsibly organised igaming entertainment opportunities. I’m sure we’ll see more states introduce regulated igaming over the coming 12–24 months, and I know that Play’n GO is exceptionally well positioned to thrive in the USA.”

Citing its commitment to growth in the region, which has been backed up by a number of key US-based hires, Play’n GO’s titles are available in the Wolverine State initially via BetMGM who also launched the studio’s games in New Jersey at the back end of October

Olsson continued: “Our teams enjoy nothing more than working closely with our partners to help them achieve their business goals using our content and expertise. Launching today in Michigan with BetMGM is another fantastic step forward in our partnership.”