Play’n Go expands US presence via ‘trusted name’ in BetMGM

New Jersey
Image: George Sheldon/Shutterstock

Play’n Go has accelerated its North American expansion after adding BetMGM to its portfolio of New Jersey-facing users. 

Under the terms of the deal, BetMGM players in the Garden State will be able to experience an array of Play’n Go titles, including Ankh of Anubis, Cat Wilde and the Lost Chapter, Cash Pump and Blinged. 

Magnus Olsson, Chief Commercial Officer at Play’n Go, commented: “We’ve only been live in the US for a few short weeks, and we are already gaining significant momentum.

“BetMGM needs no introduction, as one of the most trusted names in US gaming. This partnership gives a large New Jersey audience access to some of the most popular online slots in the world, including Book of Dead.”

Furthermore, Play’n Go and BetMGM have also confirmed that the duo intend to work closely moving forward to launch the former’s products to players in more regulated US states in the near future, including Michigan. 

“This is a hugely exciting time for Play’n Go in North America,” Olsson continued. “We recently exhibited at G2E for the first time and our content is already performing strongly in New Jersey and Ontario. 

“We are absolutely focused on ensuring Play’n Go becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America.”

In September, Play’n Go launched in New Jersey for the first time via a content partnership with PokerStars, building upon the studio’s Michigan licence acquisition in July.

As part of a broader North American push, Play’n Go also debuted in the newly regulated Canadian province of Ontario in March.