Paddy Power recruits Inspired on long-term exclusivity agreement

Paddy Power

Inspired Entertainment has rolled-out a long-term contract with Flutter Entertainment’s Paddy Power, which has hailed the expanded alliance aligning with an internal goal of offering the “best possible experience in our retail shops”.

The owner and operator of more than 350 establishments in the UK will gain the exclusive provision of fully integrated managed services for its entire UK estate, including installation, remote and field technology support, as well as content and platform deployment.

“Paddy Power does an exceptional job operating its UK betting shop estate, which tends to contain premium locations, and we are thrilled to partner with such a premier provider,” explained Brooks Pierce, President and Chief Operating Officer of Inspired. 

“We have a great relationship with Paddy Power and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth, while also reducing operational costs. 

“This is a prime example of how the transformation of our footprint in the UK from a hardware-centric capital-intensive business model to a managed services, content and platform, asset-light model can be mutually beneficial for the evolution of the industry.”

Furthermore, Paddy Power has further committed to the procurement of approximately 1,400 new Vantage server based gaming ready cabinets, the latest addition to the Inspired VLT family, throughout 2023. 

The system is said to feature a modern and intuitive next-generation menu with functionality that drives player game recommendations based on playing sessions.

“We have an excellent partnership with Inspired which has developed over many years,” stated Vince Bateson, Head of Retail Gaming for Paddy Power. 

“Our customers know and trust Inspired’s product and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology. 

“Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops.”