West Memphis, Arkansas’ Southland Casino Hotel is celebrating a “tale of transformation” after completing a $320m expansion in a bid to emerge as a “Las Vegas-style casino destination”.
The three-year project completed the evolution of the one-time racetrack, which began with the addition of 750 gaming machines 16 years ago, into a full-fledged destination.
The Delaware North venue’s development includes a 300-room, 20-story hotel, expanded 113,000 square foot casino complex that boasts 2,400 total slot machines, 50 live table games, sports betting, array of food and beverage outlets and a new covered parking garage with over 1,400 spaces.
Following this completion, the facility has stressed an aim of welcoming an additional volume of guests from surrounding areas such as Memphis, Little Rock, Nashville, northern Alabama and St. Louis.
Furthermore, Southland Casino Hotel is also led by a new president and general manager, Osi Imomoh, who previously served as Southland’s food and beverage director earlier in his career before rising to successive casino general manager positions with Delaware North, including at Wheeling Island Hotel-Casino-Racetrack.
Prior experience has also been gained at Isle of Capri Casinos, the former Jumer’s Casino & Hotel and Delaware North’s Gaming Entertainment Management in Illinois.
Lou Jacobs, Delaware North CEO, stated: “The completion puts Southland on the map as a true casino destination that will draw patrons from both near and far.”
The expansion completion celebration culminates with a partnership with Pepsi for a ‘New Year, New Ride’ contest with $250,000 in prizes, including the grand prize of a brand-new Ford F-150. To enter, players must be a member of the Lucky North Club, a reward program offering points to players at Southland Casino Hotel.