BetMGM has reached a multi-year agreement with the Nashville Predators, becoming the official sports betting partner of the NHL franchise.
The deal will see BetMGM receive branded signage throughout Bridgestone Arena. It also includes plans to open a branded BetMGM restaurant and bar on the arena’s suite level.
Matt Prevost, Chief Revenue Officer of BetMGM, stated: “The Predators are a tremendous organisation with one of the sport’s most passionate fanbases.
“We look forward to our partnership with the team and the opportunity to elevate Nashville’s gameday experience.”
Bridgestone Arena will prominently display BetMGM’s signage, including an on-ice logo and on dasher boards during Predators games.
The deal bolsters the operator’s presence in the state of Tennessee after it previously agreed to a partnership with the Tennessee Titans in 2020.
“We are always looking for ways to enhance SMASHVILLE and bring a better experience to the best fans in sports,” noted Sean Henry, President & CEO of the Nashville Predators.
“Integrating an industry leader like BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
BetMGM isn’t the only operator that the Predators is partnered with, as the NHL team also has sports betting deals with DraftKings and Bally’s Corporation, with the latter not expiring until 2025.
DraftKings is the team’s official sports betting operator and official fantasy sports provider, while Bally is an official sports betting partner and official free-to-play partner.