A first partnership in Tennessee between a professional sports team and gaming and betting platform has been inked, after the NFL’s Titans teamed-up with BetMGM.

Lauded as a “historic moment in Tennessee,” the collaboration designates the MGM Resorts International and GVC Holdings joint venture as ‘Official Sports Betting Partner’.

“We are thrilled to bring BetMGM to the state of Tennessee,” said Gil Beverly, Titans senior vice president and chief marketing and revenue officer. “BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”

As a result of the partnership, the online gaming and sports betting platform will receive brand visibility across multiple Titans’ digital assets and key in-game moments, such as field goal attempts, video board replays, and more. 

Furthermore, the brand will also become the exclusive naming rights partner of the Titans’ television studio at the Saint Thomas Sports Park training facility and corporate office, and will be home to Titans All Access, the Coach Mike Vrabel Show and additional content aired throughout Tennessee. 

BetMGM also will sponsor a soon-to-be-announced Titans raffle benefiting The Titans Foundation, which directs funds to community organizations across the state.

Matt Prevost, BetMGM’s CMO, noted: “The Titans are an incredible organization and we’re proud to have BetMGM as the team’s first official sports betting partner.

“This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favourite football team.”

BetMGM recently received a conditional license to offer online sports betting in Tennessee, with its mobile app scheduled to go live in the state at the start of November, when online sports betting is scheduled to launch, pending regulatory approval.