Feature Affiliates and AffPapa to promote five brands via partnership

Soft2Bet has expanded its content offering on the firm’s platform via the signage of Playson for the distribution of its igaming titles.

Igaming directory AffPapa has confirmed the formation of a new partnership with affiliate program Feature Affiliates, promoting five brands that offer sports and casino experiences to players. 

Under the terms of the deal, Feature Affiliates will invite partners to its large network to promote brands including Scatters, Go Slot! Pay N Play, Sticky Wilds, BitReels, and Winning. According to AffPapa, the affiliate program offers numerous benefits to its partners such as “competitive commissions of 25 per cent-45 per cent calculated according to the revenue share model as per the number of attracted new players”. 

Other benefits affiliate partners can access, it added, include quick payments, attractive rewards and no negative carry over.

In a statement, the firm noted: “The partnership with AffPapa will allow Feature Affiliates to level up their presence in the online gambling market. The affiliate program will gain access to a large database with built-in advanced filters and choose affiliates to build constructive relationships on mutually beneficial terms. 

“In addition, AffPapa offers its partners extensive media coverage targeting the relevant audience which will help Feature Affiliates to spread the word about the program and the benefits it has to offer.”

Cemre Emanet, Head of Affiliates at Feature Affiliates (by Scatters Group) expressed his thoughts on this partnership stating: “At Feature Affiliates, we are working to strengthen our position in the igaming industry with our five exclusive online casino and sportsbook brands.

“We think that the services provided by AffPapa are invaluable for operators who are looking to expand their reach. It is a very exciting start of a partnership hence we are sure to anticipate a fantastic year with AffPapa.” 

Yeva Avagyan, AffPapa’s Head of Commercial, said: “It’s the start of an amazing journey with Feature Affiliates. We believe that this brand-new partnership will be a long-term and fruitful one. 2023 is on the way and we genuinely wish to kickstart successful collaborations with enthusiastic partners like Feature Affiliates.”