Pariplay has taken a “strategically important step toward the long-term goal of becoming a leading content supplier in North America,” after disclosing a partnership with Caesars in New Jersey.
The alliance with the operator’s igaming and online sportsbook entity in the Garden State will see the NeoGames subsidiary take a range of titles live with the group in what has been further praised as a “further significant step” for the supplier.
Matthew Sunderland, Senior Vice President at Caesars, commented: “Pariplay has access to a huge wealth of content, including its excellent Wizard Games range, so it’s a positive step to launch its new content for our audience in New Jersey.
“Its games add plenty of weight to our already wide-ranging portfolio and our players are sure to be engaged and entertained by what’s offered both now and in the future.”
Under the terms of the commercial tie-up, a range of slots from Pariplay’s in-house studio Wizard Games will be the first titles to go live, after a deal was struck for the operator to deploy the Fusion aggregation platform.
Furthermore, Pariplay has also noted that a roster of US-focused content from a range of Ignite partners and third-party vendors will also be integrated into the Caesars platform.
Fusion consists of over 14,000 games from more than 80 suppliers, as well as a suite of back-office conversion and retention tools that are designed to enhance player value, including tournaments, raffle rocket and spin that wheel.
“We continue to make great strides in the North American igaming market and this launch represents a major milestone for us as we continue to provide players in the region with a wide range of content that we believe will hold great appeal,” said Tsachi Maimon, President of NeoGames.
“It’s fantastic to have taken the first step in taking our casino products live with Caesars and we look forward to continuing to work together.”