Igaming platform provider EveryMatrix has taken advantage of the rise in streaming content, securing a deal with Livespins to offer its social content to affiliated operators.
Through this agreement, operators powered by EveryMatrix ’s igaming software will be able to integrate Livespins’ streaming content and gamification features directly into their casino lobbies.
Michael Pedersen, Chief Commercial Officer at Livespins, stated: “Livespins is taking online casino game lobbies by storm and this distribution deal with EveryMatrix will help launch our platform into the mainstream by making it available to some of the biggest operators in the business.
“The worlds of casino and streaming have been converging for some time now, and player demand for this type of content and experience is at an all-time high. Livespins allows operators to leverage this but in a way that is responsible and compliant.
“This is a significant deal for us, with EveryMatrix one of the top platform providers and aggregators in our industry. I can’t think of a better way to kick-off the New Year for Livespins.”
EveryMatrix operators will benefit from Livespins social content as it allows for “a new way to experience online casino,” with players able to follow streamer’s bets in real-time using the supplier’s smart bet behind system.
In addition to following betting activity, viewers can chat with the streamer, and each other, to enhance each player’s experience as they react to the slot gameplay with text and emojis.
Amund Stensland, CasinoEngine COO at EveryMatrix, stated: “Operators are going to great efforts to engage the next generation of players. Through Livespins they have a platform that allows them to provide an engaging, entertaining and socially charged experience next generation audiences are looking for.
“This is a great addition to our offering and further establishes EveryMatrix as the go-to platform provider for operators looking to stand out from the crowd.”
With this partnership, EveryMatrix has become the latest company to integrate Livespins’ content into its offering, following a recent deal made with Hub88 that saw the streaming platform expand to over 150 brands worldwide.