Pariplay aims to offer ‘fantastic experience’ through Kiron integration

Pariplay has strengthened its Fusion offering as the NeoGames subsidiary inks a partnership with virtual games provider Kiron.

Pariplay has strengthened its Fusion offering after the NeoGames subsidiary inked a partnership with virtual games provider Kiron

The alliance between the two will see a selection of Kiron’s virtual sports and number games integrated onto Pariplay’s Fusion aggregation platform. 

Callum Harris, Director of Partnership at Pariplay, explained: “Virtual content has significantly boomed in popularity over the last few years and Kiron is a leading and well-established provider in the space.

“By adding their portfolio to our Fusion platform we will significantly enhance our proposition and provide players with a fantastic experience.”

Fusion will gain access to over 50 virtual games from Kiron, who recently added to its library via the launch of World Cup, released last month to coincide with the FIFA World Cup Qatar 2022. 

Pariplay’s aggregation solution consists of over 14,000 games from over 80 suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Steven Spartinos, Co-CEO of Kiron, added: “We aim to introduce our virtual games to as wide an audience as possible and together with Pariplay, we can maximise our reach.

“Their presence in key regulated markets will be crucial for us as we continue to grow, and we are excited to offer our innovative and premium products to their extensive operator network.”

January has been a busy start to 2023 for Pariplay, as the firm’s Kiron link-up follows a trio of deals that saw the firm enhance its US presence via partnerships with Caesars and Resorts Digital Gaming, as well as an alliance with Skillzzgaming.