Bragg Gaming notes ‘important step’ with First Look Games partnership

First Look Games has joined forces with Bragg Gaming to boost the latter’s affiliate offering and B2C game promotion. 

The deal will allow the igaming provider to distribute information and assets, for both its in-house and partner studios, for the purpose of gaining B2C traction and visibility on game launches for studios such as Atomic Slot Lab and Indigo Magic

Moreover, this deal would also include selected Bragg partners, who will all gain access to more than 800 approved affiliates and publishers across the globe. 

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, explained: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by FGL-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, added: “Bragg Gaming is a major igaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its remote gaming server via our network.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”