Four cities across three countries to compete for ICE hosting rights

Barcelona, London, Madrid and Paris are to compete for the right to be the future hosting location of ICE, Clarion Gaming has confirmed. 

The quartet will each make a formal bid to host the event from 2025-2029, in a process that is slated to be finalised later this year ahead of a further announcement during the third quarter of the year.

Clarion Gaming has entered into the next phase of its research and consultation programme to determine the future location for ICE in partnership with specialist consultants Equimore.

Alex Pratt, Group Managing Director, Clarion Gaming stated: “This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry. iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.

“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust programme.

“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.   

“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.

“In the interests of transparency Clarion will not be making any further comment during the official process.”