Huddle aims to ‘unlock innovation’ via Genius Sports link-up

Huddle has inked a partnership with Genius Sports that will see the igaming technology provider become the latter’s data partner. 

Under the terms of the deal, Huddle will gain access to Genius Sports’ official PreMatch, LiveData and Next Gen Stats to deliver real-time feeds and pin-point pricing. 

“We share a joint belief with Genius that betting has enormous untapped potential,” explained Francesco Borgosano, CEO and Co-Founder of Huddle. “The industry needs innovative, engaging products that are easy and entertaining for the users. 

“The combination of fast and reliable data with algorithmic solutions will unlock the necessary product innovation. It’s an amazing opportunity for Huddle to join forces with a reputable and established company such as Genius to create new and exciting betting experiences.”

Genius Sports’ feeds will enable Huddle to leverage its pricing algorithm for US sports. By powering Huddle’s machine-learning based models with its ultra-low latency data, Huddle will be able to offer comprehensive pricing solutions for a range of US sports.

Furthermore, the link-up between the two will also allow Huddle to leverage official data to create a National Football League product, which will witness the firm offer betting markets including derivatives, player props, same game parlays and micro markets. 

As well as offering data for the NFL, Genius Sports’ ultra-low latency data feed will also provide AI-driven pricing for all its betting markets across the CFL, NCAAF, NCAAB and NASCAR.