Pragmatic Play to supply Betsson’s Jalla Casino with live casino solution

Igaming developer Pragmatic Play has partnered with Betsson Group’s Swedish brand Jalla Casino, agreeing to provide the latter with a branded live casino solution.

Using its proprietary Chroma technology that supports ‘bespoke customisation’, Pragmatic Play’s offering will allow Jalla to create a ‘dedicated branded environment’ for players to enjoy roulette games in the style of Jalla Casino. 

“Pragmatic Play is always looking to consolidate partnerships with leading operators,” stated Irina Cornides, Chief Operating Officer at Pragmatic Play.  

“Our Chroma solution offers a unique, customisable product offering to online casinos, and we are thrilled to expand our live casino reach even further in Sweden with Betsson’s popular Jalla brand.”  

This deal involving Jalla Casino has furthered an extensive partnership between Pragmatic Play and Betsson while adding to a busy start to the year for the supplier, following on from a recent deal to extend its outreach in Brazil via made earlier this month. 

Mattias Wennerkvist, Managing Director at Betsson Group Sweden, added: “This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden. 

“This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.” 

In addition to targeting LatAm expansion, Pragmatic Play has also turned its focus to the European continent since the turn of the year, forming an alliance with Betpoint to bolster its presence in the Italian market.