Hacksaw Gaming has hailed an alliance that delivers a strengthened foothold in the key UK market after teaming-up with online sports betting and igaming operator William Hill.
Under the terms of the alliance, the digital casino supplier is looking to maintain the “significant strides” made since launch via the delivery of the group’s entire suite of slots.
This will see slots such as Dare2Win, as well as the company’s entire suite of scratchcard content, be rolled-out to players over the company weeks.
Keiron Downs, Global Gaming Content Delivery Manager at William Hill, said: “It has been a long time coming but we are overjoyed to finally have Hacksaw Gaming games live as part of our portfolio.
“We have high expectations for the catalogue of games we plan to release and hope these resonate well with our customer base.”
In recent weeks, the company announced plans to roll out its own proprietary content aggregation platform, with OpenRGS expected to launch during the second quarter of the year in an effort to help independent studios accelerate their route to market.
“It gives us great pleasure to add another top tier operator to our ranks,” commented Marcus Cordes, Hacksaw Gaming CEO.
“William Hill is an iconic name in betting and casino, with a huge presence in the UK. This deal enables us to strengthen our footprint across key markets and we look forward to a lasting relationship with our new partner.”
Last week, Hacksaw Gaming expanded its presence into the world of sport after the supplier signed a sponsorship deal with Spanish football club AD Alcorcón.
Set to run through the remainder of the 2022/23 season, the partnership between the duo will see Hacksaw’s logo displayed on the Primera Federación club’s first-team football shirts, as well as advertising hoardings placed around the Municipal de Santo Domingo stadium.