Yggdrasil seals distribution deal with BoyleSports in UK & Ireland

Digital hands shaking
Image: Shutterstock

Yggdrasil has agreed to a multi-territory distribution partnership with BoyleSports, expanding its European market reach.

Under the terms of the agreement, Yggdrasil will bring titles from its slots portfolio to BoyleSports customers across the UK and Ireland.

Games included in the deal are the Vikings series and Valley of the Gods, as well as games featuring Yggdrasil’s array of game engagement mechanics such as Raptor DoubleMax and Dragon Blox GigaBlox.

“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets,” commented Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil.

“We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

With multiple retail and online offerings, BoyleSports has been an established operator in the UK and Ireland for more than 40 years.

Meanwhile, Yggdrasil is celebrating its 10th anniversary in 2023 and it has plans to boost its portfolio and geographical reach as part of its growth strategy.

Steve Payne, Gaming Director at BoyleSports, added: “Yggdrasil has a proud history of creating cutting-edge, fan-favourite slots and we’re delighted to take its leading content live. 

“We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”