Ayman Zhumagulova, Head of Customer Account Department at Slotegrator, talks to CasinoBeats about ways in which to grow your online presence, drawing on the firm’s experience with crypto casino and sportsbook platform BetFury.

For casinos, online is a great place for developing – it has no borders and barriers. But, what’s the best way to engage this process rapidly and effectively? Let’s take a look at a case study from Slotegrator, the aggregator and software developer for the gaming industry, and BetFury, the crypto casino and bookmaker platform. This collaboration has powered the online casino’s impressive and rapid development.

BetFury strives to provide an unforgettable player experience in regulated markets around the world. In just three years of operation, the platform has gathered over 1.6 million users, 80,000 of whom visit each month to enjoy the platform’s services. This includes support for multiple cryptocurrencies, a great selection of games and sport betting options, diverse bonuses and promo campaigns, and non-stop support.

BetFury’s internal token – BFG –  has become a symbol of the platform. So far, 4,913,888,745 BFG have been mined, 3,182,983,407 BFG have been staked, and 1,610,315,693 BFG have been burned in total on BetFury, equalling a market capitalisation of $41,000,000. In effect, BetFury has built a foothold for trading, making it recognizable throughout the gaming world.

One of the biggest advantages online casinos have is their broad, diverse selection of games. Besides the in-house casino games with RTP of up to 99.02 per cent, BetFury offers over 8,000 slots and table games from 90 providers. Using the APIgrator solution to integrate this dizzying array of game content optimises time and resources overwise spent on game acquisition and allows the integration of countless new and classic games in just one session.

The casino already enjoys strong advantages. But what did APIgrator bring to the table? The solution offers over 15,000 games of every type, including live dealer games, slots, card games, table games, casual games, and virtual sports. 

The biggest benefit of this solution is the ability to integrate all of them under one contract quickly and easily. While normally an operator would spend a significant amount of time researching what games are best to connect, selecting providers, communicating with them, and requesting games, APIgrator allows operators to integrate them all at once, as well as getting timely updates and new releases.

One more key to BetFury’s success is the way they treat their players. In today’s market, personalisation is crucial for reputation and player retention. BetFury analyses its key performance indicators, like GGR, average bet, average withdrawal, profitability, CPR, and other statistics, uses real-time data to segment players, and creates special offers for users based on the obtained information.

The best way to attract and retain players is to offer them tempting bonus policies. BetFury has created a huge list of bonus campaigns that suit every taste. Through its partnership with Slotegrator, BetFury’s players get all the new promos, game releases, and bonuses the providers have to offer, as well as the brand’s own bonuses.

Also BetFury has an exclusive Affiliate Program – an opportunity to earn up to 60 per cent of the platform income for attracting new users. The amount of revenue share varies from 25 per cent to 50 per cent, and the exclusive offer reaches 60 per cent. 

However, in the first two months, there is a unique offer that allows all affiliates to receive 50 per cent revenue share, regardless of traffic. Among the main advantages of becoming a partner with BetFury are favourable pay-outs, professional support, and excellent audience retention due to many platform features, bonuses, etc. Therefore, this program is designed for mutual benefit and success on both sides.

BetFury users have won over $234m in total, including over $84,000,000 of staking pay-outs, $14,409,687 of cashback, $1,756,345 of FuryCharge and $915,729 of rakeback bonuses. The platform’s main slogan is ‘you play – we pay’. And these figures, at least, will double.