Igaming directory AffPapa has released details of a new collaboration this week with WOW Partners, a multi-brand casino and sportsbook affiliate program.

Under the terms of the partnership, WOW Partners will get access to AffPapa’s directory of affiliates which, said the directory, is expanding at pace with 30 new affiliates joining the community every month. 

Additionally, the affiliate program will also gain exposure on AffPapa’s various media channels, helping it attract new partners. “AffPapa-registered affiliates may now contact WOW Partners, establish lucrative partnerships and take advantage of the benefits offered by the affiliate program,” the firm noted.

Offering “lucrative” terms and conditions, WOW Partners is an affiliate program that currently represents one brand, SGCasino, although its upcoming crypto-focused BTCPlay.com website is in the works and will launch very soon. 

WOW Partners operates across numerous key jurisdictions in Europe and North America, such as Germany, Finland and Canada. Its revenue share commissions start at 35 per cent and go up to 50 per cent.

The firm stated: “We are thrilled to maintain our strong partnership with AffPapa. As a company, Wow Partners strives to forge alliances with top players in the industry and recognises AffPapa’s exceptional offering as an asset for operators seeking to grow their business.”

Yeva Avagyan, Head of Commercials at AffPapa, said: “We are excited to announce our latest collaboration with WOW Partners. This partnership will bring together two leading companies and enhance our strong industry positions. Looking forward to working with WOW Partners and assisting them on their igaming journey.”