Pariplay has gained a deepened output across Canada after the NeoGames subsidiary extended a commercial tie-up with Ainsworth Game Technology.
Becoming the second alliance in quick succession to target the region, following last month’s Ontario-based Caesars launch, Ainsworth will take its games library live across the Pariplay network through the igaming supplier’s Fusion aggregation platform.
Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner.
“Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”
Tise partnership is an extension of what is hailed as “a successful collaboration” between the two that has seen Ainsworth’s content already go live in Latin America through Pariplay.
This latest deal will strengthen both Pariplay’s and Ainsworth’s position in the Canadian market, where content from the Fusion platform is currently live in Ontario and Alberta, with plans also in place to expand this reach further.
“Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out,” commented Shivan Patel, Commercial Director North America at Pariplay.
“Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”