Greentube has broadened its distribution efforts in Spain after inking a deal with Casino777.es for the latter to host its igaming content.
Through this deal, the NOVOMATIC digital gaming and entertainment division will access another corner of the Spanish market by hosting its product portfolio on 777.es’ online casino platform
Andy Duschek, Sales & Key Account Manager at Greentube, stated: “Spain is a major market for us and having already achieved a great deal of success in the country, it is pleasing to have gone live with an operator of the standing of 777.es.
“The launch provides us with an opportunity to build on our strong heritage in Spain, achieved through the popularity of NOVOMATIC’s land-based portfolio, and we look forward to seeing how players react to our content.”
Facilitated through the Gaming1 platform, this integration will give 777.es players in Spain access to Greentube’s Book of Ra and Sizzling Hot titles, as well as slots from its Cash Connection and Diamond link series for the first time.
“Greentube’s content is synonymous with success and quality, with the brand delivering slick games that have a firm footing in Spain,” added César Paredes, Country Manager at 777.es.
“Delivering first-class entertainment for our players is our core skill and so working with high-class providers like Greentube is essential for us going forward. This launch enables our players to enjoy entertainment that will be familiar to many of our customers, and we are sure that the partnership between our two companies will be fruitful for all.”
This deal comes shortly after Greentube signed a partnership with data-driven technology provider Golden Whale to help assist the former in fully assessing its key data points to help improve player behaviour.