Data-driven technology services provider Golden Whale has entered into a partnership with online gaming supplier Greentube, the digital gaming and entertainment division of Novomatic.
Golden Whale will assist Greentube in fully assessing its key data points through the deal, recognising and putting strategies into place to keep the supplier’s performance in all areas as strong as possible.
Thomas Graf, CEO of Greentube, commented: “We welcome the opportunity to work with Golden Whale and utilise its leading data insights. This will allow us to further improve our offering and give us the best possible understanding of where we are performing well and where we can make our offering even stronger.
“I look forward to getting started on this project and what I’m sure will be very positive results from this partnership.”
Golden Whale will use a combination of data processing, machine learning and real-time analytics to provide highly-specialised solutions that can help improve player behaviour and classification, customer retention strategy, game optimisation and more.
Last month, the provider agreed to similar partnership deals with Flows and Hölle Games.
“We are delighted to bring on board one of the most recognisable names in the B2B online gaming industry in Greentube,” noted Eberhard Dürrschmid, CEO of Golden Whale.
“Greentube’s successful performance over a long period, combined with our ability to offer innovative solutions to today’s market problems, makes this an ideal collaboration.”