Bragg Gaming Group has strengthened its North American footing by striking a deal to host its igaming content with Mexican online casino operator Caliente Interactive.
Citing “another successful step” in global expansion, Bragg Gaming will use this partnership to reach another corner of the Mexican igaming market through the provision of its proprietary slot releases, alongside its partnered studios’ games.
Yaniv Sherman, Chief Executive Officer at Bragg, commented: “Expanding our content to Caliente Interactive is another successful step in our initiative to be a provider of exciting, player-engaging content to leading igaming operators around the world.
“We are excited to feature our newest proprietary and exclusive third-party content with the leading igaming operator in Mexico as this new relationship provides us with a unique platform we can leverage to introduce our innovative games to players in the market.”
Through this collaboration, Caliente Interactive players will gain access to slots from Bragg’s in-house studios Atomic Slot Lab, including Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes, and Indigo Magic, alongside an abundance of exclusive titles from third-party studios affiliated with Bragg.
Sherman continued: “We have already made tremendous progress with our North American growth strategy, and we expect our success will continue to accelerate as we debut our new offerings in additional igaming markets across this region.
“With our RGS capabilities and growing portfolio of proprietary and exclusive third-party premium content, including from our popular Atomic Slot Lab studio, Bragg is favourably positioned to become a leading igaming supplier in North America.”
This move adds to a busy week for Bragg, coming shortly after the firm turned its focus to the Italian market by supplying its games with Microgame.