Kindred receives approval for New Jersey platform launch

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Kindred has received approval from the New Jersey Division of Gaming Enforcement to launch its proprietary platform in the Garden State.

The operator has stated the platform will provide an “enhanced customer experience, better analytics, and improved flexibility” via a “richer set of analytics and data”.

Expected to go live in mid-May, the launch in New Jersey is part of the Kindred platform’s rollout across North America.

The platform will feature tailored products and content for Unibet customers in New Jersey with wider options and offerings. Kindred also noted that the platform will be tailored to meet local safer gambling needs and requirements. 

“I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible,” commented Henrik Tjärnström, CEO of Kindred.

“Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process.”

After its New Jersey launch, Kindred stated the platform will see continuous improvements before going live in Pennsylvania during the second quarter of 2023.