Buzz Bingo has launched a new dedicated online casino website called Buzz Casino in collaboration with long-term partner Playtech.
The UK bingo operator is now offering a place for casino customers to play slots, live casino and tables including Rainbow Richies and Live Roulette.
Buzz Casino was designed in-house and built in partnership with Playtech and is the first sister brand of Buzz Bingo to launch since the operator rebranded from Gala Bingo Clubs in 2018.
“We’re really proud to announce the launch of our newest Buzz Brand that strengthens our position as the UK’s best omni-channel venue for playing slots, games, casino and bingo,” commented Dave Evans, Digital Operations Director at Buzz Group.
“Casino is an important part of our product mix, and whilst bingo is still at the heart of our business, our players love to experience new content and spend their leisure time playing in different ways.
“Buzz Casino is the latest part of our journey and we continue to use our brand spirit and over 50 years of hosting players in our clubs to build our product with the community at the heart.”
Buzz Casino launches on the back of Buzz Bingo’s live bingo streaming service as part of the operator’s commitment to improving product offerings.
New members will receive 200 free spins on Fishin’ Frenzy The Big Catch, while existing Buzz Bingo users can enter slots prize draws simply by depositing and playing.
Laura Craddock, Head of Product Management at Buzz Group, added: “It’s very exciting to be bringing a new Casino product to market, especially one that brings all the fun of Buzz Bingo to the casino world, whilst adopting different principles in its design.
“Inspiration from the streaming video world has helped make content the focus of the UI, making it easy for players to find the games they love, in a fun and trusted environment they know they’ll get from a Buzz venue.”