Image: Kindred Group

Kindred Group has declared a decrease in revenue share from harmful gambling during the first quarter of 2023 due to “improvements focused on enhancing the customer’s responsible gambling journey”.

The percentage of improvement effect after interventions also went up in Q1 after a dip in the previous quarter, which the group says is “another testament to the importance of intervention efforts”.

Reporting its Q1 results from a 90-day rolling period between 20 December 2022 and 19 March 2023, Kindred’s harmful gambling revenue share stood at 3.0 per cent, an improvement on the previous quarter’s 3.3 per cent.

The group attributed this improvement to a focus on “enhancing the customer’s responsible gambling journey”. 

Kindred also added that the percentage of improvement effect after interventions in Q1 was 83.0 per cent, up on the previous quarter’s 82.1 per cent following “an intervention” by Kindred’s responsible gambling and customer-facing teams.

The group added that the “effects of automated technological solutions such as detecting and engaging with customers at risk through automated interventions are showing initial signs of a positive trend”.

“We have continuously emphasised the importance of detecting and engaging with our customers who are showing markers of harm,” commented Henrik Tjärnström, CEO of Kindred Group.

“To prevent a harmful behaviour, early intervention is critical, and I am glad that we can see result of the roll out of automated interventions that we have done in some of our markets.

Kindred’s harmful gambling revenue share reporting every quarter is part of its ‘Journey towards Zero’ to “increase transparency, support a fact-based dialogue about harmful gambling and to raise awareness of the group’s sustainability work”.

Tjärnström continued: “Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue.

“By our tech teams working hand in hand with the responsible gambling and customer-facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map.”