Inspired Entertainment partners with FanDuel in Michigan

Image: Hanson L/Shutterstock

Inspired Entertainment is broadening its premium igaming content reach in the US state of Michigan through a partnership with FanDuel.

Under the terms of the deal, FanDuel will launch four Inspired titles on its platform in the Wolverine State – Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins, and Big Spin Bonus, which is its top-performing game in the North American market.

“We are thrilled to once again partner with the Inspired team to provide players with best-in-class igaming content in Michigan,” noted Asaf Noifeld, Managing Director, Casino at FanDuel.

“We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest igaming states.”

In March, Inspired President and CEO Brooks Pierce provided details about the company’s plans for more integration in North America to capitalise on its performance with operators.

Commenting on the FanDuel partnership, Pierce stated: “We are thrilled to partner with FanDuel in Michigan to deliver premium igaming content. This agreement adds another operator we have partnered with in Michigan, making it seven in total.

“Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch.”

Earlier this month, Inspired also launched its premium igaming content with Caesars Sportsbook & Casino in Pennsylvania.