Pragmatic Play targets African growth via Ghana’s Soccabet

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Pragmatic Play has cast its glances back towards the African continent after securing a multi-vertical integration agreement alongside Soccabet in Ghana. 

Following a slew of commercial tie-ups being entered into across recent weeks, which spread numerous global jurisdictions, the igaming developer has once again stressed a primarily ambition of consistent expansion across regulated markets around the world.

Imad Hawwach, General Manager at Soccabet, said: “We understand that our customers expect the best gaming experience possible, and we believe that Pragmatic Play’s high-quality and diverse portfolio of games will help us deliver just that.  

“With their innovative approach to game development and their commitment to providing exceptional entertainment, we are confident that our customers will enjoy playing their games.” 

Under the terms of the partnership, Soccabet players will firstly gain access to Pragmatic Play’s suite of slots, which includes games such as Sugar Rush and Gates of Olympus.

In addition, live casino titles, comprising Sweet Bonanza CandyLand and Mega Wheel as examples, will also be integrated, as well as virtual sports offerings that feature motor-racing title Force 1 alongside other themes, including football, horse racing, darts, and greyhound racing. 

“Soccabet is a well-established and respected operator in Ghana, and we are excited to welcome them to our growing customer base on the continent,” stated Irina Cornides, Chief Operating Officer at Pragmatic Play.

“As we expand our presence in regulated markets worldwide, Pragmatic Play is delighted to make our universally popular slots, live casino, and virtual sports games available to an even wider audience of players.”