GiG extends compliance solution partnership with bet365

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Gaming Innovation Group has extended a partnership with bet365 for GiG Comply, an automated affiliate marketing compliance solution.

GiG Comply assists operators with complex regulatory needs across different markets, helping them adapt quickly when new requirements are introduced.

The flexible marketing compliance solution works by scanning web pages for content including “links, igaming code red words and regulatory requirements across multiple jurisdictions”.

This is achieved by “using a rules engine to analyse real snapshots from affiliates’ campaigns”, supplying operators with “promotional content that is being used in their brands’ promotions”.

Jonas Warrer, Chief Marketing Officer at GiG Media, commented: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”

Through GiG Comply, operators can make sure they stay compliant by setting up a checklist and criteria to cover market-specific requirements.

A bet365 spokesperson said: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”