Pragmatic Play extends Latin American reach alongside Betara

Pragmatic Play has maintained its pace of expansion across Latin American regions courtesy of its latest commercial tie-up, which has been inked alongside Peruvian operator Betara.

In addition, this also sees the igaming developer, which has adopted a distinctly global vision across recent weeks, secure yet another multi-vertical integration, with the group to gain a slots, live casino and virtual sports uplift.

Across recent weeks, Pragmatic Play has grown its presence across an array of jurisdictions, with commercial tie-ups entered into alongside bet365 in Ontario and Vem Betar in Brazil, with Ghana and Austria also falling on the radar via Soccabet and win2day.

“We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara,” said Victor Arias, Vice President of Latin American Operations at Pragmatic Play.

“The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Under the terms of this latest partnership, Berara will enhance its slots roster via a suite of games that includes the likes of Gates of Olympus, Sugar Rush, Big Bass – Hold & Spinner and Lamp of Infinity.

In addition, live casino titles that includes Sweet Bonanza CandyLand, as well as classics such as blackjack and roulette, will become available, with players also gaining the option to access virtual sports content. Football, greyhound and horse racing are among the events gained.

Daniel Vargas Aguilar, Marketing Manager at Betara, added: “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s award-winning portfolio that has proven a hit with players worldwide.”