Game developer Air Dice Group has expanded the reach of its portfolio after reaching an agreement with the operator BoyleSports.
Through the deal, BoyleSports customers in the UK and the Republic of Ireland will now be able to play igaming titles from the Finnish software development company.
“Air Dice has proven themselves to be a business that consistently puts player-centric user game experience at the heart of all the player touch points within the gaming ecosystem,” commented Steve Payne, Gaming Director of BoyleSports.
“In today’s marketplace, players always look for engaging and different experiences, and we anticipate positive feedback from our players who will exclusively get to experience Air Dice content during the launch period in the United Kingdom and the Republic of Ireland.”
Air Dice was founded in 2002 and specialises in slots and strategy-influenced money games. The company’s customer list includes Ladbrokes, Unibet and Napoleon Games.
Meanwhile, BoyleSports has over 375 locations across the UK and Ireland alongside its online operations on BoyleSports.com.
Victor Borg Barthet, CEO of Air Dice MT, added: “We are delighted to provide and work with one of Ireland’s and the United Kingdom’s leading gaming brands in BoyleSports. We have long admired their brand values and focus on player-centricity to deliver the best experience possible.
“Our games portfolio includes games with exciting new mechanics including Neon Shifter, Fruit Shifter and Chest Hunter, and many more shall be available to BoyleSports players. We are sure they will discover and enjoy our game suite.”
Earlier this month, Air Dice was granted a B2B licence by Spelinspektionen to supply gaming content to operators in Sweden.
