Play’n GO begins slots audio collaboration with MADLORD

Music concept
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Play’n GO is collaborating with audio production brand MADLORD to “elevate the immersion and entertainment value” of its video slots offering.

Through the partnership, MADLORD will utilise 15 years of slot audio experience to help Play’n GO develop slot titles with capabilities of “rivalling the sophistication of console video game titles”.

MADLORD’s music soundtracks are featured in slots such as Forsaken Kingdom, Castle Builder I and Dragon’s Myth.

“My plan is to turn MADLORD into one of the most emblematic audio-production brands in the world, elevating gambling audio to the stratosphere of entertainment,” commented Jorge De Lellis, Commander and Founder of MADLORD.

“This partnership will allow us to unleash our creativity and explore our maddest, most innovative ideas, fueled by our shared burning desire to propel video slot entertainment to new and unprecedented heights.”

Producing over 50 new slots annually, Play’n GO noted that the partnership is a “convergence of innovation, artistry, and otherworldly imagination, promising a revolutionary era in gambling audio”.

Walter Scharold, Head of Audio at Play’n GO, added: “MADLORD brings an outside-the-box approach to slots audio design, a welcome breath of energy and innovation that fills a wide-open gap in the industry.

“MADLORD’s unique vision and versatility align perfectly with Play’n GO’s vision to be the best provider of igaming content in the world.”

Last month, Play’n GO received a Safer Gambling Standard Certification Advanced Level 2 award by GamCare for their player protection efforts.