Spribe is aiming to enhance what is billed as the “run-away success” of its flagship title Aviator after Giorgi Tsutskiridze was named Chief Commercial Officer.
In the position, he will be charged with undertaking interdepartmental collaboration on topics such as budgeting, sales processes and marketing strategies, including branding and advertising.
This will comprise work alongside business development and customer success teams in creating accountability via the deployment of appropriate metrics, as well as the coordination of compensation and promotion within these.
Furthermore, Tsutskiridze will also gain the responsibility for defining sales objectives and driving the team to achieve targets, while also working with the marketing team to develop strategies that will heighten product and company awareness.
“Spribe is flying high right now and I am delighted to join such an innovative, cutting-edge company and to share my knowledge and experience with its incredible team,” noted Tsutskiridze.
“This is an important role for Spribe to fill and I am honoured to have been offered the position and to help drive growth and further establish the company as a pioneering content provider to online casino operators and sportsbooks.”
The appointment of Tsutskiridze, who is also the Founder and CEO of igaming CRM solutions firm HawX, comes as Spribe is aiming to maintain the expansion of its turbo games segment on a global basis.
In addition to this aforementioned role, he will also look to build on experience gained at the likes of BetConstruct, VBet and Adjarabet.
“Giorgi is an incredible talent, and we are thrilled to welcome him to Spribe as Chief Commercial Officer,” explained David Natroshvili, CEO at Spribe.
“He has the experience and skills required to take the organisation to the next level and will take a hands-on approach to share his expertise across our teams.
“Spribe is known for Aviator, but we have a growing portfolio of turbo games and other titles such as poker that offer a fun, social experience, and Giorgi will ensure that more operators and players are aware of our full portfolio of titles than ever before.
“That we have been able to secure such a talent shows that Spribe has reached the top tier of content providers and I look forward to working with Giorgi as the business goes from strength to strength.”
