PlayOJO launches ‘It’s Alive!’ global ad campaign in the UK

PlayOJO It's Alive ad campaign

PlayOJO has launched a new global marketing campaign – It’s Alive! – in the UK on TV and digital channels.

Going live last Friday, the new ad campaign uses movie tropes of mad scientists bringing to life monsters, while also highlighting the SkillOnNet brand’s live casino and gameshow products.

During the ad, a monster comes alive when he plays the PlayOJO live casino before being transported into a CGI gaming world.

Developed by London-based creative agency Isobel, the campaign is expected to go live in other markets later this summer. 

Peter Bennett, CMO of PlayOJO, commented: “We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.”

Since launching in 2017, PlayOJO has positioned itself as a “fairer” online casino with “no wagering requirements and no hard-to-follow terms and conditions”.

Past ad campaigns have included characters such as ‘Clint’, a “mean-spirited rogue PlayOJO employee who resigns in disgust at the downright fairness of it all”, a dancing Alpaca, a ‘thumbs up’ and the currently ongoing ‘Madame OJO’.

PlayOJO’s live casino offering includes dozens of table game variations and popular game shows such as Crazy Time, Monopoly Live, and Mega Wheel.