Gambling.com Group has signed its first UK media deal after reaching an agreement with Independent Digital News and Media Limited, the publisher of The Independent.
Through the partnership, Gambling.com will provide in-depth and expert online casino and sports betting content to The Independent and its over 20.8m monthly unique users on a dedicated section of the newspaper’s website.
The Independent’s marketing and commercial teams will also gain access to Gambling.com’s proprietary data science platform, content team and expertise in monetising online gambling traffic.
Commenting on the deal, Charles Gillespie, CEO of Gambling.com Group, said: “Gambling.com Group’s sophisticated publishing and monetisation systems combined with leading media brands like The Independent is a proven recipe for success, as evidenced by our existing media partnerships.
“Record numbers of players are visiting our UK websites to find the best online bookmakers and casinos. We look forward to collaborating with and driving new revenue for The Independent by demonstrating the benefits of a best-in-class media alliance.”
Gambling.com’s deal with The Independent is the company’s third major media partnership, following agreements with US publishers The McClatchy Company and Gannett. It is also the group’s first media deal outside the US.
Christian Broughton, Managing Director of The Independent, added: “Gambling.com Group brings vast UK market operating experience having entered the market over 15 years ago. Partnering with Gambling.com Group, which has a strong record of success in the UK and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organisation.
“We are excited to deliver Gambling.com Group’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions.”
