Unibet has been designated as the official online casino of the Honda Indy Toronto, with the annual motorsport festival set to take place at the city’s Exhibition Place from July 14-16.
The flagship brand of the Kindred Group, which announced a review of strategic alternatives “to maximise shareholder value” earlier in the year, including a potential sale or merger, has also secured an array of further naming rights.
The 35th edition of the racing extravaganza will also include the Unibet Finish Line Lounge, a trackside beer garden and coveted viewing area, as well as the Unibet Victory Circle, a designated driver celebration space.
“We are excited to join Unibet in an extensive partnership at this year’s Honda Indy Toronto,” said Jeff Atkinson, president of Honda Indy Toronto.
“As the official online casino and title sponsor of the start finish line beer garden, Unibet is helping us enhance the fan experience in a terrific way
“We look forward to the iconic racing tradition where we watch all the drivers lift their trophies at the Unibet Victory Circle.”
Unibet has been hailed as key to helping elevante the fan experience of the Honda Indy Toronto via the addition of “exciting on and off track attractions across the grounds”.
The aforementioned trackside lounge is expected to be a firm fan favourite, providing spectators with multi-level views of the action. The victory circle is anticipated to form a busy area during a three day event that features 12 races on the schedule.
“The Honda Indy is always a highly anticipated weekend in Toronto as our historic Exhibition Place grounds transform into a race track,” added Amanda Brewer, Country Manager Canada.
“Kindred’s flagship brand Unibet is proud to sponsor this long-standing summer tradition, as it gives us a chance to say thank you to our customers and support a fun and exhilarating event that is celebrating its 35th anniversary in 2023. This year’s Honda Indy is sure to bring non-stop thrills and excitement, just like Unibet.”
Earlier in the week, Kindred rolled-out its proprietary tech platform in the US state of Pennsylvania, which followed a similar launch in New Jersey during May. It is thought that Ontario is also on the radar for the operator.
This followed Q4 2022 struggles that saw the company suggest that it could exit more US markets if they are deemed to be financially unviable.
The operator’s performance in North America resulted in underlying EBITDA losses of $18.0m through the period, with marketing costs reaching $11.1m, more than double gross win revenue.