SBC Summit Barcelona unveils dedicated Casino & iGaming Zone

The upcoming SBC Summit Barcelona, taking place from September 19-21 at Fira de Barcelona Montjuïc, will bring together 15,000 delegates, offering them a platform to delve into the cutting-edge via a dedicated ‘Casino & iGaming Zone.’

Delegates can anticipate gaining insights from executives as they share their perspectives on various subjects, including effective strategies for penetrating new markets, the potential challenges posed by AI’s lack of human intuition in responsible gambling, the reception of innovation in the live casino sector and its impact on the core player base, and a host of other compelling themes. 

On the exhibition floor, zone attendees can stay up-to-date with the latest tech and innovative game mechanics, and get an exclusive first look at the newest and most exciting game titles from the world’s biggest studios. Notable brands exhibiting include Wazdan, Amusnet Interactive, SmartSoft Gaming, Spinomenal, 3 Oaks Gaming, Evoplay, Endorphina, Winfinity, SoftGamings, to name but a few. 

Each zone will be equipped with a range of networking facilities, providing attendees with the opportunity to connect with like-minded professionals and discover new business opportunities. Across the zone, attendees can engage with decision-makers as the floor will be bustling with C-Level executives, Casino Directors, Casino Product Managers, Content Aggregators, and Player Acquisition Specialists from operators and suppliers.

Rasmus Sojmark, CEO & Founder of SBC, said: “Over the years, this zone has garnered significant attention, as delegates have directly experienced how gaming innovations are transforming the player experience and propelling business achievements.

“We look forward to witnessing the emergence of the next wave of gaming advancements this year and an exhibition floor bustling with a vibrant exchange of knowledge, cutting-edge innovations and business deals.”

The ‘Casino & iGaming stage’, one of seven stages across the summit, will host two separate conference tracks throughout the event. The Future of Casino & iGaming track will maintain a focus on future innovations in the industry, such as how iGaming can create more immersive experiences through immersive technologies like virtual reality and live casino, and whether artificial intelligence is aiding suppliers to meet the ever-evolving demands of players. 

The Casino & iGaming Innovation track will focus on product, with discussions on game mechanics, the rise of multiplayer slot games and their impressive player engagement, and whether NFTs and gamification hold the power to truly enhance player experience.

‘The Next-Gen Of Casino – Measuring The Influence Of Web 3.0, UX, and Video Games’ will delve into the prominent trends and technologies that have significantly impacted the gaming landscape in recent years. Sarah Stellini (CEO, Hero Gaming), Francesco Postiglione (CEO, Casumo), Allan Auning-Hansen (CEO, CEGO/ will be joined by the moderator Mark Grech (Founder, ProdMark 365) to explore how innovative technologies, metaverse casinos, web 3.0, and a harmonious relationship between artificial intelligence and user experience can elevate and revolutionise player experience.

Global Casino – New Market Opportunities will see speakers Ross Parkhill (CEO, Rhino Entertainment Group), Matthew D`Emanuele (CEO, Mystino), Thomas Carvalhaes (Managing Director, Vai de Bob), and panel moderator Rob Fell (Advisor, RiskCherry), discuss the most effective strategies for entering burgeoning markets. The panel will provide diverse perspectives on the role of newly-regulated sports betting markets and the significance of successful grey market examples, in establishing trust within new regulatory frameworks, thus driving the path toward casino regulation. 

‘Keeping Slots Dynamic – Are Crash Games And Loot Boxes Influencing Slot Innovation?’ will engage in a discussion on the challenges faced by game studios in satisfying players’ demands for high return to player and reward systems, while also leaving space for innovation in the industry. Panellists Laura Petrauska (Head of Casino, Bet99) and DR. Eyal Loz (CPO, RubyPlay) and moderator Lewis Phillips (Senior Account Director, Square in the Air), will offer their insights exploring the delicate balance between meeting player expectations and fostering innovation in the dynamic world of slots. 

Alongside the Casino & iGaming Zone, delegates will get access to the Sports Betting, Affiliate, Marketing & Media, Payments & Compliance, and Emerging Tech, Blockchain & Metaverse zones.

You can get your Early Bird ticket for the discounted price of $400 here.