VBET has been named as an official charity and headline partner for Game4Ukraine, the brainchild of Ukrainian President Volodymyr Zelenskyy that will raise funds for the region.
Scheduled to take place at Chelsea FC’s Stamford Bridge home on Saturday 5 August, the event will raise money for the restoration of the Mykhailo-Kotsyubynsky Lyceum in the Chernihiv region. The educational institution was damaged by the Russian occupiers in March 2022.
As a result of its partnership, VBET branding will appear on matchday jerseys, with the gaming and sports betting operator to also host a series of promotional activities across European markets, including the UK.
Artem Ivanytskyi, CMO of VBET Ukraine, said: “We understand the value of responsibility towards the country, society, and players, that’s why VBET could not stay indifferent to this event.
“We proudly support Andriy Shevchenko and Oleksandr Zinchenko in their endeavours. The global brand VBET will not only be a partner of this symbolic football match. VBET Ukraine will actively participate in additional activations aimed at increasing the donation amount.”
Game4Ukraine will see Team Blue, coached by former Chelsea manager Emma Hayes, take on former Arsenal manager Arsene Wenger’s Team Yellow. Shevchenko and Zinchenko, ambassadors of the fundraising platform UNITED24, will be respective captains.
A wave of Premier League, World Cup and European Cup winners will be represented across both sides, including Gerard Piqué, Clarence Seedorf, Patrick Vieira, Fabio Cannavaro, Samuel Eto’o, Gianfranco Zola and Michael Essien.
Fans are also promised a Super Bowl style entertainment show, with confirmed acts including Alesha Dixon, Melanie C, Pete Doherty, The Pretenders, Tom Grennan, and Tom Walker, as well as Ukrainian artists Vakarchuk of Ocean Elzy Band and Boombox.
“It’s incredible to see so many big names from the world of football and music coming together to help us raise vital funds to begin rebuilding our beautiful country. I hope that we will be able to fill the stadium on August 5 and really be proud,” commented Zinchenko.
Shevchenko added: “Football and music have always had an incredible ability to unite people, and we really hope that this day will be memorable for everyone united in their view of a better future.”