Comanche Red River Hotel Casino selects OPTX to drive performance


OPTX has swelled its US footprint further still after Oklahoma’s Comanche Red River Hotel Casino became the latest gaming venue to align with the casino intelligence platform provider.

This will see the facility gain an additional tech uplift, with the Comanche Red River Hotel Casino, which houses more than 1,000 slot machines, video poker and table games, adopt player development, connect, slots, and marketing solutions.  

This, it is said, will facilitate seamless communication and collaboration among casino teams, as well as aiming to drive operational value within the property.

David McCardell, Director of Marketing for Comanche Red River Hotel Casino, commented: “Using OPTX, we gain indispensable insights and recommendations that enable us to make significant, strategic choices daily. 

“The user-friendly platform empowers our team to develop focused promotions, enticing offers, and memorable experiences that connect with our guests.”

OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development and artificial intelligence, which are available via desktop and mobile applications.

The data intelligence used creates actionable recommendations for casino operators, provides real-time individualised insights in a bid to ensure that no actionable player is missed, and looks to empower teams to spend less time compiling data and more time implementing strategies that increase guest visitation, revenue and profitability

Brooke Fiumara, Co-CEO of OPTX, said of the group’s latest alliance: “In today’s highly competitive gaming market, leaders need a single platform solution that doesn’t just present data, it provides the functionality for operators to use it.”