AvatarUX seeks global uplift via Relax Gaming’s Silver Bullet platform


Relax Gaming has swelled the games available via the Silver Bullet platform, with AvatarUX, praised as “fast becoming a leader in innovation”, representing the latest addition.

The latter, formed in 2019, boasted a range of slots that are powered by the PopWins mechanic, which was crowned Game Mechanic of the Year at the CasinoBeats Game Developer Awards earlier in the year.

Furthermore, the online casino content developer’s portfolio also boasts MultiPop and StickyPop, which are variations of the PopWins mechanic.

Nicola Longmuir, CEO at AvatarUX, stated: “Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us.

“The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

As a result of rolling-out its content to Relax Gaming’s network of operators, AvatarUX is hoping to utilise an “unrivalled speed to market” to align with an increasing number of global operators across a range of key jurisdictions.

Shelley Hannah, Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation.

“We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”