Videoslots‘ Mr Vegas has aligned with West Bromwich Albion as an official casino partner, which it is hoped will provide heightened awareness across the UK and beyond.
The alliance officially commenced this past weekend when the Championship club defeated Middlesbrough 4-2 at home. The Videoslots owned operator’s logo is featured on the back of the Albion strip.
“Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region,” stated Ulle Skottling, Deputy CEO at Mr Vegas.
“This new partnership with West Brom has given us the opportunity to target the second-largest city in the UK, allowing us to promote a range of activation and branding activities in Birmingham and we are really excited to see the Mr Vegas brand in full display.”
West Bromwich Albion currently sit in seventh place in the Championship table with seven points after recording two wins, a draw and one defeat across the four league games played thus far. They next take to the field on Saturday 2 September when Huddersfield Town visit the Hawthorns.
“Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the club,” Tomasz Chadwick, Albion Head of Commercial, said of the partnership.
“They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.
“It is incredibly important that we continue to source new partnership agreements that provide the club with a strong commercial foundation, but we keep in mind that any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling.”