Bally’s swells Pragmatic Play alliance via global live casino deal

Pragmatic Play has extended its collaboration with Bally’s to gain a live casino uplift across all markets that the firm is currently active in.

This will see the online casino content supplier’s aforementioned range go live across countries such as the UK and Spain, where the operator’s interactive arm boasts brands such as Vera&John, Jackpotjoy and Virgin Games.

Under the terms of the agreement, game shows including Sweet Bonanza CandyLand, Boom City and PowerUP Roulette will be integrated as Pragmatic Play looks to swell its presence on a global scale. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, noted: “I can say from experience that Bally’s are a wonderfully creative and collaborative team who share our commitment to player entertainment and protection. I’m excited to continue strengthening our productive partnership together.   

“With Pragmatic Play’s leading live casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.”  

In addition to its aforementioned online casinos, the company also counts a number of North American land-based gaming establishments as part of its stable.

Earlier in the year, then inbound Bally’s CEO Robeson Reeves expressed his disappointment at an “unacceptable” yearly performance across its North American interactive division.

Pragmatic Play has some of the most instantly recognisable live casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players,” Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, said of the group’s latest alliance.

“It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals.”