Pragmatic Play expands live casino presence with William Hill in UK

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Pragmatic Play has continued to expand its live casino portfolio reach across the European continent after sealing a partnership with 888 HoldingsWilliam Hill in the UK.

Through the deal, William Hill UK customers will gain access to a variety of live casino games, from live dealer titles such as Roulette, Blackjack and Baccarat, to game show products like Sweet Bonanza CandyLand, Mega Wheel and the soon-to-be-released Vegas Ball Bonanza.

The partnership between Pragmatic Play and William Hill builds upon an existing collaboration between the two parties, as the game developer has been supplying slot content to the operator since 2017.

“Pragmatic Play’s live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality,” commented Richard Atkinson, Global Head of Live Casino at 888 Holdings plc.

“We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s live casino products as we both continue to grow.”

Pragmatic Play has a live casino content presence across Europe, as the game developer also has deals in place in Switzerland, Sweden and the Netherlands. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, added: “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete live casino portfolio across the UK. 

“From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”