Push Gaming eyes swift Greek growth as Kaizen facilitates market entry

Relax Gaming has broadened its position in the Greek market after agreeing to supply operator Interwetten with its range of both proprietary and third-party slot titles.

Push Gaming has reflected on an “incredible achievement” of entering the Greek online market, as Kaizen Gaming gains delight at the addition of a suite of slots that “have thrilled players around the world”.

This latest debut, which follows the igaming supplier entering the Italian region earlier in the year, will see the operator, via its Stoiximan brand, gain the company’s portfolio under an exclusive deal that will run on an initial eight-week basis. 

“Push Gaming’s slots have become synonymous with offering entertainment-focused experiences that have thrilled players around the world,” noted Vangelis Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming.

“We are delighted to be the first operator delivering Push Gaming’s titles to our player base in Greece, enhancing our content with their numerous hits and ensuring a rich array of entertainment is available to our customers.”

Under the terms of the partnership, players of Kaizen’s Stoiximan entity will gain access to the studio’s burgeoning suite, which includes titles such as Razor Shark, Rat King and Jammin’ Jars.

Push Gaming has further hailed its Greek move as “a significant boost” to global ambitions that have received a notable shot in the arm in recent weeks courtesy of alliances with Betway and bet365. These, it is hoped, will deliver additional market entries and expansions.. 

“It’s an incredible achievement to be entering the Greek market so soon after our launch in Italy,” explained Fiona Hickey, Director of New Business and Markets at Push Gaming. 

“Establishing ourselves with the largest gaming operator in the jurisdiction is a testament to the phenomenal success and global recognition our titles have accrued.

“We’re excited for Greek players to be entertained by our catalogue of hits with the entry serving as a microcosm of the incredible success we have been enjoying in recent years. 

“We look forward to rolling out our titles to more operators within the jurisdiction and seeing the reception our slots receive from players and operators in another growing region.”

At the turn of the month, MGM Resorts International delved further into the online casino space after its LeoVegas-led acquisition of Push Gaming was confirmed by the slot developer.  

Following MGM’s May announcement, the acquisition was praised as a ‘huge achievement’ by CEO James Marshall, who confirmed completion of the deal via social media.