EveryMatrix is supplying its CasinoEngine platform and cross-product BonusEngine technology to Matchbook to support its casino business.
Through a multi-year partnership, CasinoEngine will power Matchbook’s casino offerings, while BonusEngine will help the brand’s cross-product bonusing tools to increase player reactivation, acquisition and retention.
“We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine,” commented Stian Enger Pettersen, Head of CasinoEngine at EveryMatrix.
“We’ve shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”
An online UK betting exchange founded in 2004, Matchbook will also integrate JackpotEngine and BonusEngine to utilise jackpot customisation and various player reward and bonus management features.
Malcolm Graham, CEO of Matchbook, added: “Our sports product is well recognised as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st-century player experience with the latest personalised content, bonuses and rewards.
“I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”
EveryMatrix will be at next week’s SBC Summit Barcelona, offering delegates the chance to try out its new gamification tool and latest game, Tiki Time Exotic Wilds, in a fun tournament.
