FanDuel Casino has announced the second instalment of its ‘Winning is Undefeated’ advertising campaign, as well as the addition of IGT PlayDigital’s Fort Knox Cleopatra game on the casino platform.
Airing across TV, social and contextual OOH, the latest ‘Winning is Undefeated’ instalment “ranks the amazing feelings of life’s tiny wins while reminding us that the ultimate feeling is winning”.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory,” commented Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino.
“Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbour to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves.”
Developed in partnership with agency Mischief @ No Fixed Address, the campaign will broadcast in New Jersey, Pennsylvania and Michigan.
Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, added: “Researchers have identified 34,000 unique feelings. But any list needs a number one. So everyone got in touch with our deepest emotions, then we ranked them.
“These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is.”
As previously mentioned, IGT PlayDigital’s Fort Knox Cleopatra will also soon be an exclusive title on FanDuel Casino, featuring a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features.
Fort Knox Cleopatra has two bonus rounds – the Cleopatra Bonus and the Fort Knox bonus.
The Cleopatra Bonus can be triggered by collecting three Sphinx Scatter symbols, resulting in 15 free spins where all wins are tripled. Meanwhile, the Fort Knox Bonus can trigger randomly on any base game spin and features open safes full of cash and coins that can unlock a progressive jackpot win.
Asaf Noifeld, Managing Director at FanDuel Casino, noted: “Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best igaming product experience on the market.
“As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players.”
Gil Rotem, IGT President of Igaming, added: “We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love.
“As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players.”